Freja Lou Product designer

I am a seasoned senior product and website designer with more than a decade of experience, operating out of Copenhagen. I specialize in remote-friendly freelance work.

My most recent role was with ABC, Denmark's latest unicorn startup. Prior to that, I contributed to the rapid growth of Bitz, the UK's fastest-growing bank. Earlier in my career, I was the inaugural design hire at Cults.

What I do

Creating brands that deliver results.

Making brands effective means breaking away from the guidelines and prioritizing tools over rules.

Everything we create is built to scale, from strategic frameworks that inspire campaign ideas to generative tools that empower non-designers to produce high-quality, on-brand assets.

Approach principles

Authentic.
Intentional.
Practical.

Valuable brands are defined by meaningful purpose, innovation, and practical functionality that resonate through their visual presence.

To bring these qualities to life, we bring together strategists, designers, UX experts, and creative technologists into a collaborative, cross-disciplinary team.

My thoughts

Learn about my work.

Making brands effective means breaking away from the guidelines and prioritizing tools over rules.

Everything we create is built to scale, from strategic frameworks that inspire campaign ideas to generative tools that empower non-designers to produce high-quality, on-brand assets.